China is where the Digital Silk Road (DSR) originated, as part of the BRI, but while the DSR is a recent phenomenon, Chinese tech enterprises have been expanding in foreign markets since the early 2000s, and have become key players in multiple fields, from infrastructure to hardware, to e-commerce, social media, gaming, etc. Fieldwork in China will focus on the “supply side” of the DSR, to understand policies, attitudes, strategies, and devices at the macro-level, and the consequences they have in the other three countries at the micro-level. We employ an ethnographic approach to understand origins and antecedents of the DSR, and Chinese tech companies and entrepreneurs' strategies to "glocalize" their products and companies.